The foundation’s purpose is to promote art and culture in the broadest sense by creating innovative art experiences in Switzerland and abroad, with the aim of bringing the art and culture and the promotion of young artists closer to the general public, in particular by:

• Promoting art exhibitions, sculpture parks and indoor and outdoor art experiences;
• Supporting artists in need of assistance (emerging artists, young and unknown artists, etc.) from all areas of art and digital art;
• Carrying out activities to promote public interest in art.

As a first step, the BLUE-art Foundation is involved in the BLUE-art Roggegratbad and BAIN-BLEU Hammam & Spa Genève Plage by organising art exhibitions in the context of bathing facilities. The aim is to combine art and wellness to create new worlds of experience and to bring art closer to a wider audience in a different setting.